According to the 2024 Global Game Market Monitoring Report, Sprunki Phase 3 achieved a breakthrough in user growth within 90 days after its release. The number of global registered players reached 32 million, and the average daily active users remained at around 4.8 million. The peak number of concurrent players of this game on the Steam platform reached 247,000, ranking among the top three new games released in 2024. It performed particularly well in the Asian market, with users from Japan and South Korea accounting for 38% of the total number of players, and the average daily game duration reached 2.7 hours.
The social media popularity index continues to rise. On the Twitter platform, game-related hashtags appear more than 1.2 million times a month, and the number of members in the official Discord community has exceeded 850,000. During the summer update of 2024, the daily discussion volume of game-related topics on Reddit’s gaming section reached 34,000, setting a new record for the discussion heat of single-player games that year. The total number of views of game-related content on the YouTube platform has exceeded 1.2 billion, with the highest single review video receiving 3.4 million views.
The participation rate in the field of e-sports is remarkable. The first global Championship to be held in 2024 attracted 18,000 teams from 62 countries to sign up for the event, and the peak number of viewers for the live broadcast reached 760,000. Professional player training data shows that top teams have an average weekly training duration of over 45 hours, and match win rate analysis indicates that the accuracy rate of tactical execution has reached 87.3%. The total prize pool of the event reached 2.2 million US dollars, setting a new record for prize money in similar game events.
The creative ecosystem of the player community is extremely active. Statistics from the Mod creation platform show that the total number of user-generated contents exceeds 240,000, including 87,000 custom character skins and 32,000 game modes. The monthly download volume of the Creative Workshop has reached 15 million times, and the most popular map mod has received over 870,000 subscriptions. The 2024 Player Creation Competition received 12,000 entries, and the number of participants in the community voting exceeded 400,000.
The streaming platform also performed outstandingly. The cumulative monthly viewing hours on the Twitch platform reached 38 million hours, with the highest record of concurrent online viewers being 135,000. The average number of likes received by major live-streamers per live stream is 24,000, and the conversion rate of fan subscriptions is 18.7%. In the 2024 Game Live Streaming Influence Report, sprunki phase 3 was rated as the game with the greatest live streaming value of the year, and the average monthly revenue obtained by content creators through this game increased by 42%.
Business cooperation and brand influence continue to expand. The cooperation with well-known hardware manufacturers has led to a 73% increase in the sales of game-themed peripherals, with the pre-sale volume of limited edition products reaching 150,000 sets. The game’s soundtrack has been viewed over 80 million times on music streaming platforms, and the digital art book has sold 120,000 copies. According to the brand value assessment report, the valuation of the game IP increased from the initial 4 million US dollars to 68 million US dollars within one year of its release, with a growth rate of 1,600%.